Natural Emotion, Coloring the Brand… Aveda Shinchon Store, Moss Wall Art Installation Completed
Aveda , a global beauty brand pursuing sustainable beauty, introduced the premium green design of Moss Wall Art to its store space located in Hyundai Department Store Sinchon branch.
This is another example of implementing the brand philosophy and sensibility into the space, following the natural medicine-based plant panel previously applied to the Ediya headquarters , and a custom moss design that harmonizes with Aveda's unique natural image was applied.
This work was created based on a visual design that takes into account the customer's movement path and dwell time while visually reinforcing the brand identity, while also breathing natural life into the space and inducing a new consumer experience called a 'store with plants.'
Moswall Art stated, “We will continue to collaborate with brands that value both sustainability and emotional aesthetics to help spaces speak to the brand’s philosophy.”
