Seoul Land Strengthens Brand Image by Installing Identity Characters and Giant Logo Topiary
On November 27, 2009, Seoul Land further strengthened its brand image by installing topiary sculptures using identity characters and a giant logo in the visitor welcoming area.
This installation is a work that delicately expresses the representative characters of Seoul Land using moss plants.
The oversized logo topiary was designed to be viewed from above the park entrance.
It catches the attention of visitors.
A Seoul Land official said, “We are creating a unique space where nature and art are combined through topiary.
“We wanted to provide visitors with a fun and fresh experience,” he said.
Moswall Art said, “In terms of detailed expression of characters and large logo design,
“We focused on securing the technology and durability of moss planting to present the best results,” he said.
This Seoul Land Topiary Project aims to enhance the theme park’s brand image.
It is evaluated as an exemplary case in creating a nature-friendly space.
