Global outdoor brand Timberland has introduced a metal frame logo-shaped moss wall art symbolizing its brand logo for the first time at its Starfield Anseong store.
This installation was planned as a special order production to realize the brand identity in three dimensions in space, going beyond the simple interior concept of the existing one.
The hybrid design, which combines natural moss and metal, simultaneously expresses the brand's environmental philosophy and solid image.
In particular, a high-difficulty handcrafting process was applied to precisely plant moss to fit the metal frame that was precisely cut and processed to resemble the tree logo, which is Timberland's symbol.
This is the first attempt in the history of Moswall Art, and is evaluated as an example of expressing the brand's unique identity in a completely new way.
Visitors to Starfield Anseong can visually experience the essence of the brand in this space that embodies Timberland’s unique strength and eco-friendly philosophy.